Justin Bauer

Justin Bauer

Justin Bauer is the Head of Product at Amplitude, where he strives to make it easy for companies to make better decisions from their data. He’s a 2x entrepreneur as well as an alumnus of McKinsey, Stanford GSB and Carleton College.
All articles by Justin Bauer

Recent posts from Justin


How to Think About Mobile App Retention

Marketing & Promotion

How to Think About Mobile App Retention


  • Monday, March 21, 2016
  • By Justin Bauer

An age-old question asked by founders is: Should I focus on growth or profit? If you take into consideration the recent economic context of falling valuations and dying unicorns, the question is moot. Investors want to see sustainability; and a ...


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